Build — New Store
New Shopify store build for a lifestyle apparel brand
Happy Threads launched with a vision: create premium lifestyle apparel for college towns and Southern culture. They needed a Shopify store built from scratch that could showcase their hats, polos, and hoodies while scaling with their brand. We delivered a conversion-optimized store in 3 weeks — clean, fast, and built to grow.
3wk
Launch Timeline
100%
Mobile Optimized
4
Category
0
Downtime
The Challenge
Happy Threads was launching a new lifestyle apparel brand focused on college towns, golf culture, and Southern living. They had product inventory and a brand vision — but no digital storefront. The challenge was multifaceted:
- No existing eCommerce presence — Starting from zero with no prior store, customer data, or digital infrastructure
- Tight launch timeline — Needed to go live in 3 weeks to coincide with their product launch and marketing campaign
- Product photography showcase — High-quality lifestyle imagery needed to be the hero; the store had to let the products shine
- Multiple product categories — Hats (camo, college, golf), polos, hoodies, and t-shirts all needed organized, intuitive navigation
- College town targeting — Products featured specific cities (Athens GA, Auburn AL, Oxford MS, etc.) requiring clear filtering and search
- Mobile-first audience — Target demographic (college students, young professionals) predominantly shop on mobile
- Scalability requirement — Store needed to handle growth as the brand expanded product lines and collections
They needed a store that looked premium, converted visitors, and could scale — all built and launched in 3 weeks.
Happy Threads lifestyle apparel — college hats, golf-themed designs, and Southern culture aesthetic
The Solution
We built Happy Threads' Shopify store from the ground up in 3 weeks, focusing on speed, scalability, and conversion optimization.
What we built:
- Custom Shopify 2.0 theme — Built on a modern, performance-optimized foundation with conversion-focused layouts
- Product showcase design — Clean, image-forward product pages that let the lifestyle photography do the selling
- Organized collection structure — Clear navigation: Hats (Camo, College, Everyday), Polos, Hoodies, T-shirts
- College town filtering — Easy browsing by specific cities and universities for college-themed hats
- Mobile-optimized checkout — Streamlined mobile experience with fast checkout (Apple Pay, Google Pay enabled)
- Homepage hero sliders — Rotating lifestyle imagery showcasing product categories and brand aesthetic
- Fast site performance — Optimized for Core Web Vitals with lazy loading, image compression, and minimal scripts
- Collection landing pages — Dedicated pages for each category with filtering and sorting
- Free shipping messaging — Prominent announcement bar and cart threshold visibility
- Contact & About pages — Brand story and customer support infrastructure
Technical implementation:
- Shopify 2.0 sections — Fully modular, drag-and-drop customizable
- Theme customization — Brand colors, typography, and styling implemented
- Product imports — Full catalog uploaded with variants, pricing, and inventory
- Payment gateway setup — Shopify Payments configured with backup options
- Shipping configuration — Free shipping threshold and regional rates
- SEO foundation — Meta titles, descriptions, URL structure, sitemap
- Analytics integration — Google Analytics 4, Facebook Pixel
The entire build was completed in phases: Week 1 (theme setup + homepage), Week 2 (product pages + collections), Week 3 (testing + launch).
"Quirkyheads took our vision and turned it into a real store in three weeks. The site looks exactly how we imagined it — clean, professional, and ready to scale."
The Results
Happy Threads launched on schedule with a store built to convert and scale:
- 3-week launch — From kickoff to live store, delivered on time
- 100% mobile optimized — Fast, responsive experience across all devices
- 4 product categories — Hats, Polos, Hoodies, T-shirts organized and shoppable
- Zero downtime — Smooth launch with no technical issues
- Scalable infrastructure — Shopify 2.0 foundation ready to grow with new products and collections
- Performance optimized — Fast load times and Core Web Vitals compliance
- Conversion-ready — Clear CTAs, streamlined checkout, trust signals in place
Note: Since Happy Threads is a new brand launch, long-term conversion and revenue metrics are still accumulating. The store is built on Shopify best practices with conversion optimization at its foundation.