Shopify for brands
that sell to other brands.
Who This Is For
Built for brands with buyers, not just customers.
Wholesale & Distribution
Brands supplying products to retailers, resellers, or distribution partners. You need tiered pricing, minimum order quantities, and account-level visibility — not a standard storefront with a discount code.
Trade & Professional Buyers
Brands with a verified trade programme — interior designers, architects, contractors, or professionals who buy at trade pricing and need a gated, approved-access catalogue.
D2C + Wholesale Hybrid
Brands running both a public D2C store and a separate wholesale channel on one Shopify Plus instance, with completely different pricing, catalogues, and checkout flows.
B2B Capabilities
Everything your buyers actually need.
Custom Pricing & Tiered Catalogues
Account-level price lists, volume discount tiers, and product visibility rules — all set per company or company location.
Account-Gated Storefronts
Fully gated buyer portals with login-protected access, custom buyer dashboards, and order history. Buyers can reorder from previous invoices without contacting your team.
Net Terms & Invoice Workflows
Net 30, Net 60, and custom payment term configurations natively in Shopify Plus. Buyers place orders on credit, receive invoices, and pay through a dedicated payment link.
Bulk Ordering & Reorder Flows
Fast, frictionless bulk ordering UX: CSV upload ordering, quick-order grids, variant matrices, and one-click reorder from previous invoices.
Buyer Approval & Onboarding
Custom application flows for new trade accounts — form submission, admin review, approval notifications, and automatic access provisioning once approved.
ERP & CRM Integration
Connecting your Shopify B2B store to your back-end stack: Sage, Xero, QuickBooks, Salesforce, HubSpot, and custom ERPs via API or middleware.
How It Works
From brief to buyer portal in five steps.
We map your buyer types, pricing rules, approval workflows, and integration requirements before writing a line of code.
Shopify Plus setup, company structure, price list design, and data model — locked before development starts.
Portal development, buyer UX, checkout customisation, and integration work in a staging environment with weekly reviews.
Real buyers test the portal before launch. We fix what surfaces in testing, not in production.
Staged rollout, buyer onboarding documentation, and team training. We stay close for 30 days post-launch.
Integrations
Connected to your existing stack.
Don't see your platform listed? We work with any system that has an API or webhook capability. If it can send or receive data, we can connect it.
Case Study — B2B
What B2B Clients Say
Buyers use it. Teams save time. Numbers move.
“Our wholesale team spent three days a week on manual order processing. After the Quirkyheads build, that's down to a few hours. The portal does everything we used to do manually — and our buyers actually prefer it.”
“We'd tried two other agencies before Quirkyheads. Neither of them understood that B2B on Shopify is completely different from D2C. Quirkyheads knew exactly what to build and why. The Net 30 integration alone saved us a whole process.”
For native B2B features — company accounts, price lists, payment terms, buyer portals — yes. These are only available on Shopify Plus. Some simpler wholesale setups can be built on standard Shopify using apps, but they have significant limitations. We'll tell you honestly which approach makes sense for your volume and complexity.
Yes — Shopify Plus supports both channels on the same store instance. B2B buyers log in to see their gated catalogue and pricing; D2C customers see the standard public storefront. They share inventory, product data, and your back-end, but operate as completely separate purchase experiences.
Typically 6–10 weeks from kickoff to launch, depending on the number of buyer account types, integration complexity, and whether you have an existing store to migrate. The discovery and architecture phase at the start is non-negotiable and usually takes 1–2 weeks on its own.
That's the default assumption. Most B2B buyers are buyers, not eCommerce users — the portal has to be faster and simpler than emailing your sales team, or they'll email your sales team. Every interface decision we make is evaluated against that standard.
Yes. We handle the full migration of existing buyer account data — contact records, pricing tiers, order history, and any custom fields — from your current system into Shopify Plus. Buyers get login invitations and see their history from day one.
We include a 30-day post-launch window as standard on all B2B builds. After that, most clients move to a monthly support retainer covering ongoing development, buyer management support, and portal improvements.